POETRY, BEAUTY AND SIMPLICITY
THE DESIGN PHILOSOPHY OF ADOLFO DOMINGUEZ IS THE PALM BEACH WOMAN.
BY LAUREN MAY MALIS
The Spain-based Adolfo Domínguez brand chose to open its second fashion boutique in the U.S. at Town Center at Boca Raton. Featuring the Spain-based designer’s AD Collection for women and men. Domínguez’s signature designs are impeccably cut to flatter in a choice of luxurious fabrics. The clothes match today’s pace of life without losing their essence: simple poetry.
The global designer fashion label was founded in Spain by Adolfo Domínguez in the 1970s that through five decades has developed a renowned international reputation in the fashion industry for quality and elegance. With its flagship boutique in Madrid, Spain, the brand has 600 points of sale in 50 countries (including Venezuela, France, United Kingdom, Thailand, Australia, Colombia, Trinidad and Tobago), with only three in the United States — all in South Florida — with additional distribution channels, including e-commerce. The Adolfo Domínguez brand designs, manufactures and distributes a broad range of women’s and men’s ready-to-wear products and accessories.
THE AD MEN COLLECTION IS DESIGNED FOR THE “SOCIALLY AND ECOLOGICALLY AWARE” MAN WHO WEARS HIS CLOTHES LIKE A SECOND SKIN.
Domínguez reports that this season’s collection is abundant with artisanal and bohemian themes, with the vintage influence observable on items such as pants and tailored garments. Relaxed looks and deconstructed silhouettes once again become the epitome of the brand style.
Rejuvenated takes on 50s and 70s nostalgia make an appearance: knitted fabric tailoring with pinstripes and collarless shirts. Garments treading a stylish line between classic and casual for a relaxed yet well turned out look. Alpaca and merino wool garments are the heroes of the limited edition collections, while the sports look is gaining ground with super-lightweight garments crafted from technical fabrics and tiered items for a layered look.
The color palette journeys between icy shades (greys, indigo, nudes, sky blue and
white), and earthy and more intense hues (burgundies, khakis and navies). Black
appears in blocks, enhanced with textures.
THE EVOLUTION OF THE ADOLFO DOMÍNGUEZ BRAND
“The way we dress is a part of the person we show others. I studied Art and Film in Paris during the golden decade of the Beatles, the musical ‘Hair’ and that controversial month of May ‘68 dominated my experience. Meanwhile in Spain there was inflexibility everywhere; entire generations caught up in a web of corsets and fears. The rigid social order permeated every aspect of reality. Fashion exhibited collective values, not individual ones.
On his return home to Spain, Domínguez said he worked hard to change the situation. “Crinkles and wrinkles all bear witness to the passage of time, the stories that we tell and those we do not,” he added. “Reluctantly, we wear the map of our lives etched upon our features. Clothing as a second skin. This honesty of our disposition inspired our early slogan ‘Wrinkles are beautiful’.”
The designers private pleasures include literature. “As a librarian, in my youth, I discovered the Classics and learnt to love literature. Thus my soft spot for books. My first novel, ‘Juan Griego’, a story that takes place in Buenos Aires, was published in1992. The film ‘La Moños’ came about from a script that moved me. It tells the true story of a magical woman living in Las Ramblas of Barcelona.”
The entrepreneur designer remains faithful to his aesthetic principles, to creating clothing with poetry. Adolfo Domínguez is still at the heart of the business, which has evolved and adapted to modern times with new lines to continue meeting its client’s desires. Over the years, the designer’s family has gradually become involved in this project. First, he was joined by his wife Elena González, creative director of Adolfo Dominguez Mujer. Then came his daughters Adriana and Tiziana Domínguez, Area Director for Perfumes and Creative Director for U by Adolfo Domínguez respectively. The latest family member to join the business was Valeria Domínguez, director of the online branch of the business.
Committed to being socially responsible, the company established a CSR policy in 2003.
It joined then Climate Project in 2007, adopted an Ecology Manifesto in 2008 and an animal wellbeing policy (PETA) in 2010, established the Adolfo Domínguez Foundation in 2011 and began manufacturing Green Me vegan accessories in 2012.
THE NEW ADOLFO DOMÍNGUEZ BOUTIQUE IN BOCA RATON IS LOCATED IN THE PALM COURT AT TOWN CENTER AT BOCA RATON AT 6000 GLADES ROAD, BOCA RATON, FLA. STORE HOURS ARE THE SAME AS TOWN CENTER, MONDAYS THROUGH SATURDAYS, 10 A.M. TO 9 P.M. AND SUNDAYS FROM 12 NOON TO 6 P.M. FOR MORE INFORMATION CALL (561) 416-8919 OR VISIT WWW.ADOLFODOMINGUEZ.COM/EN-US IN ENGLISH AND WWW.ADOLFODOMINGUEZ.COM/ES-US IN SPANISH.